尼日利亚中文教育本土市场化办学探索与实践:以“鸿儒学院”为例 EXPLORATION AND PRACTICE OF LOCALIZED MARKETIZATION CHINESE LANGUAGE EDUCATION IN NIGERIA: A CASE STUDY OF HONGRU ACADEMY

Abstract

本土市场化办学是国际中文教育事业的发展方向，但学界对于中文本土市场化办学模式和案例尚缺乏深入探讨。为此，本报告选取非洲大国尼日利亚为对象国，并以该国旅尼华人创办的中文教育机构“鸿儒学院”为个案，对其本土市场化办学实践进行剖析，考察其办学状况及在招生、运营等方面的具体实践，分析其在本土办学过程中面临的挑战并提出对策建议，为国际中文教育的本土市场化办学提供参考和借鉴。Localized, market-oriented school operation represents an important development direction for international Chinese language education. However, existing scholarship has paid insufficient attention to localized marketbased models and concrete cases of Chinese language education. To address this gap, this report takes Nigeria, a major African country, as the target context and selects Hongru Academy, a Chinese language education institution founded by Chinese expatriates in Nigeria, as a case study. By analyzing its localized market-oriented practices, the report examines the Academy’s operational conditions and its specific approaches to student recruitment and institutional management, identifies the challenges it faces in the process of localized operation, and proposes corresponding countermeasures and policy recommendations. The study aims to provide reference and insights for the localized, market-oriented development of international Chinese language education.