RELATIONSHIP BETWEEN PERCEPTION OF INSURANCE OPPORTUNITIES AND ATTITUDE TOWARDS INSURANCE: A STUDY OF NIGERIA SOCIAL INSURANCE TRUST FUND, ONITSHA, ANAMBRA STATE, NIGERIA

Abstract

The study examined relationship between insurance opportunities and attitude towards insurance. Participants were 94 workers of Nigeria Social Insurance Trust Fund, Onitsha, Anambra State, Nigeria, characterized by 39(41.5%) males, 55(58.5%) females, age-ranged 32-76 years, mean-age 53.53 and SD 13.21. Purposive and incidental sampling techniques, cross-sectional design, and Pearson Product Moment Statistics were adopted. Instruments were Attitude towards Insurance Scale; and Perception of Insurance Opportunities Scale. Results/findings showed that attitude towards insurance had positive and significant relationship with loyalty dimension of perception of insurance opportunity in (r =0.22, p<.01, N=94). Attitude towards insurance had negative and significant relationship with transparency dimension of perception of insurance opportunity (r = -0.60, p<.01, N=94). Attitude towards insurance had negative and significant relationship with proficiency dimension of perception of insurance opportunity (r = -0.74, p<.01, N=94). Conversely, attitude to insurance had no significant relationship with reliable dimension of perception of insurance opportunity (r = -0.05, p>.01, N=94). Attitude towards insurance had negative and significant relationship with convenient services dimension of perception of insurance opportunity (r = -0.44, p<.01, N=94). It is recommended that insurance organisations should provide adequate information that will promote transparency, proficiency, reliability, and convenient services. These will increase positive attitudes towards and access to insurance opportunities in Nigeria.