MULTIDISCIPLINARY JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES
type: channel
description: The Multidisciplinary Journal of Management and Social Sciences (ISSN: 3043-6427; E-ISSN: 3043-6419) is a peer-reviewed, open-access academic journal dedicated to the dissemination of high-quality research across a diverse range of disciplines within management and the social sciences. The journal provides a vibrant platform for scholars, researchers, policy-makers, and practitioners to share insights, empirical findings, and theoretical advancements that address contemporary issues in society and organizational life. It is a blind peer review journal domiciled in Nnamdi Azikiwe University, Awka, Nigeria. The journal is indexed on Google Scholar.
language: en
publication name: MULTIDISCIPLINARY JOURNAL OF MANAGEMENT AND SOCIAL SCIENCES
items: INNOVATION CAPABILITY AND PERFORMANCE OF BORN GLOBAL FIRMS
items: SOCIAL ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT OF YEWA SOUTH LOCAL GOVERNMENT, OGUN STATE: A REVIEW OF LITERATURE
items: ASSESSMENT OF THE RELATIONSHIP BETWEEN PROFESSIONAL DEVELOPMENT AND JOB PERFORMANCE OF UNIVERSITY LECTURERS IN SOUTH-EAST NIGERIA
items: PRIORITIZING ORGANIZATIONAL TRUST DRIVERS FOR SUSTAINABLE EMPLOYEE RETENTION: EVIDENCE FROM NIGERIAN ORGANIZATIONS
items: THE MENACE OF FRAUD-BASED CYBERCRIME AND NIGERIA’S GLOBAL CYBERSECURITY PROFILE
items: THE IMPERATIVE OF EFFECTIVE GOVERNANCE IN CURBING ENDEMIC CORRUPTION IN NIGERIA
items: GOVERNANCE AND PUBLIC SECTOR PERFORMANCE: EMERGING ISSUES AND CHALLENGES IN NIGERIA
items: PUBLIC SECTOR DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE FOR ACADEMIC ENGAGEMENT IN NNAMDI AZIKIWE UNIVERSITY, AWKA
items: NIGERIA – SOUTH AFRICA RELATIONS AND THE IMPERATIVES OF SUSTAINABLE INDUSTRIAL DEVELOPMENT IN NIGERIA
items: FUEL SUBSIDY REMOVAL AND THE NIGERIAN ECONOMY
items: PREVALENCE AND CONSEQUENCES OF POOR WASTE MANAGEMENT AND SANITATION EXERCISE IN DELTA STATE, SOUTH-SOUTH, NIGERIA
items: DEPLOYMENT OF THREATS AND TRANSACTIONAL DIPLOMACY IN ADVANCING NATIONAL INTEREST: THE DONALD TRUMP REGIME EXPERIENCE IN THE UNITED STATES
items: BUDGETING PRACTICES AND FISCAL DISCIPLINE IN NIGERIA: AN EVALUATION OF BUDGET DEFICIT UNDER PRESIDENT BUHARI'S LEADERSHIP (2015-2023)
items: CHALLENGES SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) FACE IN IMPLEMENTING EFFECTIVE CYBERSECURITY MEASURES IN AWKA SOUTH LGA
items: SOCIAL MEDIA MARKETING AND CORPORATE IMAGE OF HIGHER EDUCATIONAL INSTITUTIONS IN LAGOS STATE
items: MARKETING STRATEGIES AND CUSTOMER SATISFACTION IN SELECTED BANKS IN LAGOS STATE
items: CORPORATE GORVERNANCE AND INVESTOR PROTECTION IN NIGERIA: ISSUES, REFORMS, AND POLICY DIRECTIONS
items: AN EMPIRICAL ANALYSIS OF AUDIT QUALITY AND FINANCIAL STATEMENT RELIABILITY OF LISTED DEPOSIT MONEY BANKS IN NIGERIA
items: DEPLOYMENT OF SURVEILLANCE TECHNOLOGY AS A VIABLE STRATEGY FOR MONITORING AND MITIGATING CRIME IN CORRECTIONAL CENTRES IN NIGERIA: A PANACEA FOR REFORMATION
items: MANAGEMENT SKILLS REQUIRED FOR GROWTH AND SUSTAINABILITY OF BUSINESSES IN A GLOBAL ECONOMY IN ABA NORTH INDUSTRIAL AREA
items: SELF-CONCEPT AND BODY DISSATISFACTION AS PREDICTORS OF FEAR OF NEGATIVE EVALUATION AMONG UNDERGRADUATES
items: FINANCIAL STRAIN AND ALCOHOL USE AS PREDICTORS OF PSYCHOLOGICAL DISTRESS AMONG UNDERGRADUATE STUDENTS IN A NIGERIAN UNIVERSITY
items: WATER-BASED RECREATION AS A STRATEGY FOR HARNESSING INLAND WATER RESOURCES FOR SUSTAINABLE TOURISM DEVELOPMENT IN IMO STATE, NIGERIA
items: CLIMATE CHANGE, FLOODING, AND POPULATION DISPLACEMENT IN NIGERIA: MIGRATION PATTERNS ACROSS STATES
items: SOCIO-ECONOMIC DRIVERS OF ADVANCE FEE FRAUD AND ITS EFFECTS ON YOUTHS IN AWKA SOUTH LGA
items: THE IMPACT OF GLOBALIZATION ON ENTREPRENEURSHIP AND SUSTAINABLE ECONOMIC DEVELOPMENT IN ANAMBRA STATE, NIGERIA: A HISTORICAL PERSPECTIVE, 2000-2020
items: INFLUENCER MARKETING AND BRAND LOVE: YOUNG CONSUMERS PERCEPTION OF CONSUMER GOODS ENDORSERS
items: LOCAL LABOUR MARKET CONDITIONS AND TRANSITION TO VOCATIONAL TRAINING IN NIGERIA
items: SPATIOTEMPORAL ANALYSIS OF RURAL DEPOPULATION AND AGRICULTURAL LAND-USE DYNAMICS IN ONDO WEST LOCAL GOVERNMENT AREA, NIGERIA
items: NEGOTIATING UNITY IN DIVERSITY: POWER-SHARING AND NATION-BUILDING IN NIGERIA, 1999-2023

INNOVATION CAPABILITY AND PERFORMANCE OF BORN GLOBAL FIRMS
type: item
description: This study examined the effect of innovation capability on the performance of born global firms in Nigeria, with specific reference to International Breweries Plc, and Guinness Nigeria Plc. A descriptive survey research design was adopted to collect quantitative data from employees of the selected firms. The population of the study consisted of 1,000 employees, from which a sample size of 286 respondents was determined using the Taro Yamane formula. A stratified random sampling technique was employed to ensure proportional representation of respondents from both firms. Data were collected using structured questionnaires based on a 5-point Likert scale. The instrument was validated through expert review and tested for reliability using Cronbach’s Alpha, which confirmed its internal consistency. A total of 286 structured questionnaires were distributed to staff of International Breweries Plc and Guinness Nigeria Plc. However, 277 were completed and returned, resulting in an impressive response rate of 96.85 percent. Data analysis was conducted using SPSS Version 23, employing descriptive statistics and Ordinary Least Squares regression. The findings revealed that all five dimensions of innovation capability had positive and statistically significant effects on firm performance. Among these variables, TIC had the strongest influence, followed by MKTIC, PDIC, ORGIC, and PRIC. The study concluded that innovation capability is a critical driver of performance in born global firms and that firms that invest in multiple dimensions of innovation capability are more likely to achieve superior outcomes. The study recommended that firms should prioritize innovation investments across product development, process improvement, marketing strategies, organizational practices, and technological advancement. It also suggested that policymakers should create an enabling environment that supports innovation activities in Nigerian firms. The study provided practical insights for manager…
subject: Articles
  topic: section
subject: Innovation Capability, Product Innovation, Process Innovation, Marketing Innovation, Organizational Innovation, Technological Innovation
  topic: keywords
creator: Clara Chika Anugwu; Christian Nonso Akubue; Ogechukwu Miracle Nwakalor
rights: Copyright (c) 2026
date: 2026-07-27
publication date: 2026-07-27

SOCIAL ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT OF YEWA SOUTH LOCAL GOVERNMENT, OGUN STATE: A REVIEW OF LITERATURE
type: item
description: Social entrepreneurship has emerged as a powerful force in addressing global socio-economic challenges by integrating business strategies with social impact. Unlike traditional enterprises, which primarily focus on profit generation, social enterprises aim to create sustainable solutions to pressing societal problems. This study examined the effect of social entrepreneurship on economic development, with specific reference to Yewa South Local Government Area of Ogun State, Nigeria. Specifically, the study investigated how social enterprises contribute to community empowerment, poverty reduction, and job creation. The study adopted a literature review approach, drawing on existing scholarly articles, reports, and case studies on social entrepreneurship and economic development, with particular emphasis on rural and semi-urban communities such as Yewa South. The reviewed literature revealed that social entrepreneurship has a significant positive impact on community empowerment, poverty alleviation, and employment generation. It also promotes the development of social capital and stimulates local economic activities, thereby contributing to sustainable economic development. However, the review identified several challenges that constrain the effectiveness of social enterprises in the area, including inadequate policy support, limited access to funding, and poor infrastructure. The study concludes that social entrepreneurship has considerable potential to drive sustainable economic development in Yewa South Local Government Area. It therefore recommends that the government should establish a supportive policy environment, strengthen capacity-building initiatives, improve access to finance, and invest in enabling infrastructure to maximize the contributions of social enterprises to local economic development.
subject: Articles
  topic: section
subject: Social Entrepreneurship, Economic Development, Community Empowerment, Poverty Reduction, Job Creation
  topic: keywords
creator: Adepoju Omoseni O.; Amusan Oluwaseun M.
rights: Copyright (c) 2026
date: 2026-07-19
publication date: 2026-07-19

ASSESSMENT OF THE RELATIONSHIP BETWEEN PROFESSIONAL DEVELOPMENT AND JOB PERFORMANCE OF UNIVERSITY LECTURERS IN SOUTH-EAST NIGERIA
type: item
description: This study examined the relationship between transformative professional development and the job performance of university lecturers in South East Nigeria. The study adopted a correlational survey research design. The sample comprised 333 lecturers drawn from five federal universities in South East Nigeria using a multistage sampling procedure. Data were collected using two researcher-developed questionnaires titled Transformative Professional Development Questionnaire (TPDQ) and Lecturers' Job Performance Questionnaire (LJPQ). Pearson's Product Moment Correlation was used to answer the research question, while simple linear regression analysis was employed to test the null hypothesis at the 0.05 level of significance. The findings revealed, among other things, that transformative professional development has a significant and very strong positive relationship with the job performance of university lecturers. The study concluded that transformative professional development is a significant predictor of lecturers' job performance. Based on the findings, the study recommended that the National Universities Commission (NUC), as the regulatory agency responsible for university education in Nigeria, should establish and promote comprehensive transformative professional development programmes for lecturers across Nigerian universities to enhance their effectiveness and overall job performance.
subject: Articles
  topic: section
subject: Professional Development, Job Performance, University Lecturers and Relationship.
  topic: keywords
creator: Ejike-Onu Monica Nkechinyere, Melody Ndidi Modebelu (PhD) &Anebi Joseph Ngbede Paul (PhD)
rights: Copyright (c) 2026
date: 2026-07-06
publication date: 2026-07-06

PRIORITIZING ORGANIZATIONAL TRUST DRIVERS FOR SUSTAINABLE EMPLOYEE RETENTION: EVIDENCE FROM NIGERIAN ORGANIZATIONS
type: item
description: Employee retention remains a critical challenge for organizations across Nigeria, as voluntary employee turnover consistently undermines organizational productivity, competitive positioning, and human capital development. Organizational trust encompassing trust in leadership, trust in organizational processes, and collegial trust is theorized to be a foundational driver of employee commitment and retention intentions. However, the relative importance and structural influence of these trust dimensions in Nigerian organizational contexts remain empirically underexplored. This study examined the relative importance of organizational trust dimensions leadership trust, process trust, and collegial trust in predicting sustainable employee retention intentions across 35 Nigerian organizations. A quantitative cross-sectional survey design was adopted. Structured questionnaires were administered to 420 employees drawn from 35 organizations spanning public universities, private universities, banking, manufacturing, healthcare, and public service institutions, including Clifford University, Owerrinta, and Babcock University, Ilishan-Remo. Data were analysed using IBM SPSS Statistics, employing descriptive statistics, Pearson's correlation analysis, multiple linear regression, and one-way Analysis of Variance (ANOVA). Instrument reliability was assessed using Cronbach's alpha, while construct validity was established through exploratory factor analysis. The results revealed that leadership trust was the strongest predictor of employee retention intention (β = 0.441, p < .001), followed by process trust (β = 0.287, p < .001) and collegial trust (β = 0.198, p < .01). Collectively, the three trust dimensions explained 61.4% of the variance in employee retention intention (R² = .614, F (3, 416) = 220.47, p < .001). The ANOVA results further revealed significant inter-sectoral differences in organizational trust levels (F (5, 414) = 18.73, p < .001). The study hypothesis was fully s…
subject: Articles
  topic: section
subject: organizational trust; employee retention; leadership trust; process trust; collegial trust; human resource management; Nigeria; organizational behaviour
  topic: keywords
creator: Obioma Omeonu, Ph.D. and Daniel Tom Agara, MBA
rights: Copyright (c) 2026
date: 2026-07-05
publication date: 2026-07-05

THE MENACE OF FRAUD-BASED CYBERCRIME AND NIGERIA’S GLOBAL CYBERSECURITY PROFILE
type: item
description: Amid escalating global concerns over cybercrime, Nigeria’s digital space has emerged as both a site of innovation and a center of fraudulent practices associated with “Yahoo Boys,” posing serious implications for its global reputation. This study investigates the relationship between cyberfraud and Nigeria’s cybersecurity profile between 2015 and 2024, employing Kenneth Boulding’s Image Theory of International Relations (1959) as a theoretical framework. Using an explanatory research design, it applies a mixed-methods approach, combining Key Informant Interviews (KII) with secondary data drawn from official reports, scholarly works, and media sources. Content analysis highlights thematic connections between Nigeria’s cybersecurity performance and the persistence of cyber fraud. Findings reveal a paradox: Nigeria’s Global Cybersecurity Index (GCI) improved significantly from 0.441 in 2015 to 84.76 in 2020, before experiencing a slight decline in 2024. Despite this progress, Nigeria’s global image remains overshadowed by fraud-based cybercrime, as reflected in its recurring presence in the FBI’s IC3 complaints and the 2024 World Cybercrime Index. The study recommends enhanced collaboration across government, private, and community actors for intelligence sharing, the integration of digital literacy and ethics in education, improved law enforcement capacity, and the modernization of cybercrime legislation to align with international frameworks.
subject: Articles
  topic: section
subject: cybercrime
  topic: keywords
subject: Yahoo Boys
  topic: keywords
subject: World Cybercrime Index
  topic: keywords
subject: Nigeria’s digital space
  topic: keywords
creator: Daniel Uchechukwu Lawrence; Okafor Uzodimma C. PhD; Ignatius Ifesinachi Ngini PhD
rights: Copyright (c) 2025
date: 2025-07-05
publication date: 2025-07-05

THE IMPERATIVE OF EFFECTIVE GOVERNANCE IN CURBING ENDEMIC CORRUPTION IN NIGERIA
type: item
description: The spate and scale of poverty appear to have overstretched the capacity of many individuals in Nigeria. The apparently increasing cost of living resulting from hyper-inflation orchestrated by faulty economic policies tend to have pushed more people into pool of poverty. This suggests that tackling endemic poverty require a more effective democratic governance to formulate and implement proactive economic policies to stabilize the system. Therefore, this paper interrogates the imperative of effective democratic governance in curbing endemic poverty in Nigeria. Democratic governance is a mechanism to ensure inclusiveness, transparency and good governance, responsiveness and adherence to the rule of law to sustain the well-being of citizens in the state. Relying on the abstractions of the Elite theory and qualitative data, this paper argues that bad governance, characterized by primitive wealth accumulation, disjointed policies and inconsistencies, poor leadership and elite manipulations tend to increase poverty index in Nigeria. It is indicative that the Nigeria’s government overtime failed to entrench practical measures in terms of security, industrialization and fiscal economic stability that can guarantee the effective implementation of poverty reduction programmes. The study concludes that the government’s inability to enhance the people's collective well-being due to prebendal attitude towards governance in the country. The study recommends strong advocacy and enforcement of good governance, entrenchment of workable measures and sound policies that can greatly impact the economic well-being of the people in Nigeria.
subject: Articles
  topic: section
subject: Democratic governance, endemic poverty, poverty reduction, underdevelopment, unemployment, insecurity
  topic: keywords
creator: Gani Kate Ishaya; Ibrahim Naui,u Danbala; Nebeife, Chigozie Joseph
rights: Copyright (c) 2024
date: 2024-03-28
publication date: 2024-03-28

GOVERNANCE AND PUBLIC SECTOR PERFORMANCE: EMERGING ISSUES AND CHALLENGES IN NIGERIA
type: item
description: Fasenfest (2010) describes governance as a set of decisions and processes that reflect societal expectations through the administration and leadership of government, particularly within liberal democratic systems where the will of the people holds supreme authority. In this paper, governance provides insight into the direction of decisions and processes that political actors and leaders are required to adopt in order to facilitate economic, social, political, and other forms of development within the state. On the other hand, public sector performance refers to the strategies, plans, designs, and implementation efforts geared toward the realization of government policies and programmes anchored in sound governance principles. In this paper, public sector performance addresses the issues and conduct necessary to drive the socio-economic and political sectors of the national economy, including the promotion of ethics and values in offices and workplaces in Nigeria. Among these decisions and processes are the provision of security, the creation of an enabling environment and adequate infrastructure, the promotion of fairness, equity, and justice, the establishment of a level playing field for political participation and opportunities, the adoption of democratic political principles, and the maintenance of sound diplomatic relations within the international community. Appropriate recommendations will be provided based on the discussions presented above.
subject: Articles
  topic: section
subject: Governance and public sectors performance
  topic: keywords
creator: ERONDU, CHIMEZIE NWOGU; CHIAZOR, PRINCESS; OJIRE, COLLINS C.
rights: Copyright (c) 2026
date: 2026-06-18
publication date: 2026-06-18

PUBLIC SECTOR DIGITAL TRANSFORMATION AND ARTIFICIAL INTELLIGENCE FOR ACADEMIC ENGAGEMENT IN NNAMDI AZIKIWE UNIVERSITY, AWKA
type: item
description: Using Nnamdi Azikiwe University as a case study, this research examines digital transformation and artificial intelligence (AI) for academic engagement through the lenses of Technological Determinism Theory and Institutional Theory. Technological Determinism Theory posits that technology is a driving force that shapes human behavior and institutional practices. It suggests that the adoption of advanced digital tools and AI systems fundamentally redefines patterns of teaching, learning, and scholarly interaction. Institutional Theory, however, explains how organizational adoption of such technologies is influenced by coercive, normative, and mimetic pressures to conform to governmental regulations, accreditation requirements, and global academic standards. The study adopted a descriptive survey design to obtain empirical data from the field. The population comprised 41,188 students of Nnamdi Azikiwe University, while a sample size of 397 was determined using the Taro Yamane (1964) formula. A random sampling technique was employed to ensure fair representation across faculties. Data were collected through primary sources (structured questionnaires) and secondary sources (peer-reviewed journals, institutional documents, and credible online publications). The findings reveal two key outcomes. First, digital transformation significantly improves efficiency and transparency in academic engagement within the university, particularly through digitized administrative processes and online learning management systems. Second, artificial intelligence contributes meaningfully to personalized learning environments and data-driven instructional decisions. The study concludes that integrating digital transformation and AI strengthens the university’s capacity for academic innovation, operational efficiency, and global competitiveness. It recommends that Nigerian federal universities strategically leverage these technologies to enhance teaching quality, student participation, and in…
subject: Articles
  topic: section
subject: Public sector, Digital transformation, Artificial intelligence, Academic engagement and Federal Tertiary Institution
  topic: keywords
creator: IGBOANUA, CHRISTOPHER NDUBUISI; NNAJI, IFEOMA LORETTO PhD
rights: Copyright (c) 2026
date: 2026-05-27
publication date: 2026-05-27

NIGERIA – SOUTH AFRICA RELATIONS AND THE IMPERATIVES OF SUSTAINABLE INDUSTRIAL DEVELOPMENT IN NIGERIA
type: item
description: Nigeria and South Africa stand as the two most dominant economies in Africa, and their bilateral relations have increasingly become central to discussions on regional economic integration and industrial development. However, despite growing trade relations and foreign direct investment flows between both countries, Nigeria’s industrial sector remains relatively underdeveloped, raising critical concerns about the developmental impact of such partnerships. This study therefore investigates the extent to which Nigeria–South Africa relations have contributed to sustainable industrial development in Nigeria. The main objective of the study is to assess whether these bilateral engagements foster industrial growth or reinforce structural dependency that limits Nigeria’s industrial transformation. The study adopts a qualitative research methodology, relying on secondary sources such as scholarly articles, policy reports, and institutional publications. Dependency Theory serves as the theoretical framework, providing an analytical lens through which to explain the asymmetric economic relations between the two countries and how such imbalances affect industrial outcomes in Nigeria. The significance of this study lies in its contribution to understanding the complexities of intra-African economic relations and their implications for sustainable development policy formulation. The findings reveal that although Nigeria–South Africa relations have enhanced trade expansion, attracted foreign investment, and facilitated limited technology transfer, they simultaneously reinforce dependency patterns and weaken Nigeria’s domestic industrial capacity. The study concludes that, without deliberate policy intervention, bilateral relations may continue to reproduce structural imbalances rather than promote industrial sustainability. It therefore recommends stronger institutional frameworks, effective technology transfer mechanisms, and robust local content development policies to ensure th…
subject: Articles
  topic: section
subject: Nigeria and South Africa
  topic: keywords
subject: dominant economies in Africa,
  topic: keywords
subject: Dependency Theory
  topic: keywords
creator: Dr. Udoh, Ogbonnaya
rights: Copyright (c) 2026
date: 2026-05-16
publication date: 2026-05-16

FUEL SUBSIDY REMOVAL AND THE NIGERIAN ECONOMY
type: item
description: Fuel subsidy has been a defining feature of Nigeria’s economic landscape since the 1970s, introduced to cushion citizens against global oil price volatility and to support fuel-dependent sectors. However, the regime became fiscally unsustainable, reportedly costing over ₦1 trillion annually, and was associated with corruption, smuggling, and economic inefficiencies. On May 29, 2023, Bola Ahmed Tinubu announced the removal of the fuel subsidy, citing the absence of budgetary provision and the need to redirect funds to critical sectors such as infrastructure, healthcare, and education. This policy shift triggered immediate and far-reaching consequences for the Nigerian economy. The removal contributed to a surge in cost-push inflation, with transport fares rising significantly and food prices increasing sharply, thereby eroding the purchasing power of low-income households and exacerbating poverty levels. Small and medium-sized enterprises (SMEs), heavily reliant on petrol-powered generators due to unreliable electricity supply, experienced declining profit margins, with some forced to scale down operations or shut down. While the government introduced palliative measures such as cash transfers and the Compressed Natural Gas (CNG) initiative, critics argue that these interventions have been insufficient and poorly targeted. Conversely, the policy has created fiscal space, reduced pressure on the budget, curtailed fuel smuggling to neighboring countries, and accelerated reforms under the Petroleum Industry Act. The operationalization of the Dangote Refinery is expected to enhance energy security by reducing dependence on fuel imports. The long-term success of subsidy removal depends on transparent reinvestment of savings, the strengthening of social safety nets, and sustained macroeconomic stability. This paper evaluates the implications of the 2023 subsidy removal on Nigeria’s economy and recommends strategies to mitigate short-term hardship while maximizing long-term…
subject: Articles
  topic: section
subject: Fuel Subsidy, Refinery, Inflation, Nigerian Economy, Purchasing Power
  topic: keywords
creator: Asiegbu, Tochukwu Ebuka; Udem, Marcia Chidinma
rights: Copyright (c) 2026
date: 2026-05-02
publication date: 2026-05-02

PREVALENCE AND CONSEQUENCES OF POOR WASTE MANAGEMENT AND SANITATION EXERCISE IN DELTA STATE, SOUTH-SOUTH, NIGERIA
type: item
description: This theoretical paper examines the prevalence and consequences of poor waste management and sanitation practices in Delta State, South-South, Nigeria. The objectives of the study were to explore the prevalence and major causes of poor participation in monthly environmental sanitation exercises, assess the impact of such poor participation, and proffer solutions for improving participation in Delta State, South-South, Nigeria. The theories used in the study include Nightingale’s Theory, Social Control Theory, and the Health Belief Model (HBM). The study adopted a cross-sectional survey design and was anchored on the Health Belief Model to explain factors influencing public perception and participation in monthly environmental sanitation. The paper revealed a low turnout during monthly environmental sanitation exercises, indicating that residents of Delta State exhibit a negative attitude toward participation. The study recommends intensified public awareness campaigns on the health risks associated with unclean environments. It also calls for the enforcement of stringent policies by the government against violators of monthly sanitation regulations in Delta State, South-South, Nigeria.
subject: Articles
  topic: section
subject: Environmental degradation, Environmental pollution, Refuse disposal, Sanitation
  topic: keywords
creator: Okeke, Obinna Chukwudalu (PhD); Ohachenu, Ifeoma Elizabeth (Ph.D)
rights: Copyright (c) 2026
date: 2026-05-01
publication date: 2026-05-01

DEPLOYMENT OF THREATS AND TRANSACTIONAL DIPLOMACY IN ADVANCING NATIONAL INTEREST: THE DONALD TRUMP REGIME EXPERIENCE IN THE UNITED STATES
type: item
description: This study examines the strategic deployment of threats by Donald Trump as an instrument for advancing United States national interests. Situating his foreign policy within the theoretical frameworks of coercive diplomacy and deterrence theory, the paper analyzes how economic sanctions, tariff escalations, military signaling, and alliance pressure were used to compel behavioral change from both adversaries and allies. Through case studies including the U.S.–China trade war, tariff threats against Mexico over migration enforcement, burden-sharing disputes within the North Atlantic Treaty Organization, and strategic confrontations with North Korea, Venezuela, Greenland Demark and Iran, the paper evaluates the credibility, effectiveness, and consequences of threat-based diplomacy. The analysis finds that Trump’s approach was characterized by transactional realism, public signaling, and a willingness to impose or threaten significant costs to achieve concessions. While this strategy produced certain short-term tactical gains, such as increased allied defense spending and migration enforcement cooperation it yielded mixed long-term structural outcomes and introduced risks of escalation, economic disruption, and alliance strain. The paper concludes that Trump’s use of threats underscores both the utility and limitations of coercive statecraft in a highly interdependent international system, contributing to broader debates on the role of power, credibility, and bargaining in contemporary foreign policy.
subject: Articles
  topic: section
subject: Deployment, Threats, Transactional Diplomacy. United States, National Interest
  topic: keywords
creator: Christopher Ikem. Olisah, PhD; Tukura, Nashuka Tino, PhD; Tukura, Daudu Fwaje, PhD
rights: Copyright (c) 2026
date: 2026-04-30
publication date: 2026-04-30

BUDGETING PRACTICES AND FISCAL DISCIPLINE IN NIGERIA: AN EVALUATION OF BUDGET DEFICIT UNDER PRESIDENT BUHARI'S LEADERSHIP (2015-2023)
type: item
description: This study examined budgeting and fiscal discipline in Nigeria. The specific objectives of the study were to investigate the effect of capital expenditure on the fiscal deficit-to-GDP ratio in Nigeria and to evaluate the effect of broad money supply on the fiscal deficit-to-GDP ratio in Nigeria.An ex-post facto research design was adopted, covering a period of nine (9) years from 2015 to 2023. The population, being finite, also constituted the sample for the study. The variables of interest covered the sample period from 2015 to 2023.The study employed both descriptive and inferential statistical techniques to analyze the dataset. The Ordinary Least Squares (OLS) regression technique was used to test the hypotheses. Other preliminary diagnostic tests were also conducted, including correlation analysis to test for multicollinearity, the Shapiro–Wilk normality test, and a heteroskedasticity test. The findings revealed that capital expenditure had no significant effect on the fiscal deficit-to-GDP ratio in Nigeria from 2015 to 2023 (p > 0.05). However, broad money supply had a significant effect on the fiscal deficit-to-GDP ratio in Nigeria during the same period (p < 0.05).Consequent upon these findings, the study recommended, among others, that the Central Bank of Nigeria (CBN) and the Ministry of Finance should coordinate policies to ensure that money supply is directed toward sectors that boost economic output and revenue without fueling inflation.
subject: Articles
  topic: section
subject: Budgeting, fiscal deficit, capital expenditure, broad money
  topic: keywords
creator: Eze, Maria Nwankwoeke PhD; Okoye, Ezinne Chimaram; Daniel, Ifeoma Jennifer
rights: Copyright (c) 2026
date: 2026-04-29
publication date: 2026-04-29

CHALLENGES SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) FACE IN IMPLEMENTING EFFECTIVE CYBERSECURITY MEASURES IN AWKA SOUTH LGA
type: item
description: Background: Cybersecurity protocol adherence among SMEs appears to be low, with consequences that can negatively affect business operations and profitability. Despite increasing digitalization of business operations, many SMEs still operate without formal cybersecurity policies, leaving them vulnerable to cyberattacks. Objective: This study examined the consequences of lack of awareness and compliance with cybersecurity protocols among Small and Medium-sized Enterprises (SMEs) in Anambra State, as well as measures to address these challenges. Methods: The study adopted a mixed-methods research design. A sample size of 184 respondents was determined using the Taro Yamane formula, drawn from a population of 1,902 registered SMEs in Awka South LGA. A multi-stage sampling procedure was employed to select respondents across seven towns and fourteen business locations. Quantitative data were collected using structured questionnaires and analyzed using descriptive statistics (frequency distributions and percentages), while qualitative data were gathered through six in-depth interviews (IDIs) with business owners and managers and analyzed using thematic analysis. The Resource-Based Theory (RBT) was adopted as the theoretical framework. Findings: Training and awareness programs were identified as the most important solutions, followed closely by government support and subsidized cybersecurity tools.
subject: Articles
  topic: section
subject: cyber security, small and medium-sized enterprises, protocol, awareness, cyber-attacks
  topic: keywords
creator: Chikwendu, Stephen Chilaka; Eke, Leona Adimchi
rights: Copyright (c) 2026
date: 2026-04-22
publication date: 2026-04-22

SOCIAL MEDIA MARKETING AND CORPORATE IMAGE OF HIGHER EDUCATIONAL INSTITUTIONS IN LAGOS STATE
type: item
description: Social media has become a critical tool for institutional branding and stakeholder engagement in higher education. Despite its growing use among public HEIs in Nigeria, empirical evidence quantifying its influence on corporate image remains limited. This study examined the relationship between social media marketing and corporate image of selected higher educational institutions in Lagos State, Nigeria. The research specifically investigated how three dimensions of social media marketing—content marketing, influencer engagement, and audience interaction—influence stakeholder perceptions and corporate reputation. The study was anchored on Relationship Marketing Theory, Source Credibility Theory, and Signalling Theory, which provided theoretical foundations for understanding how digital communication strategies shape institutional image. A quantitative survey research design was adopted for the study. Data was collected from 400 students across HEI in Lagos State using structured questionnaire and amalysed via regression analysis at 0.05 significance level. Findings indicate that content-related social media activities is positively associated with stakeholder perceptions and institutional image formation, Influencer engagement positively associated with corporate reputation, and Audience interaction strongly predicted stakeholder perceptions. The study concluded that social media marketing is a multidimensional strategy that significantly enhances institutional image, with interactive engagement playing the most critical role. It recommended that institutions prioritize responsive two-way communication, leverage credible influencers aligned with institutional values, and develop strategic content that showcases academic excellence. It also recommends the adoption of strategically managed, data-driven social media practices to strengthen institutional reputation and stakeholder confidence.
subject: Articles
  topic: section
subject: Social media marketing, corporate image, content marketing, influencer engagement, audience interaction
  topic: keywords
creator: Dr. Ayodele, Mary Omamo; Dr. Balogun, Mustapha Tosin; Prof. Oyeniyi, Omotayo Joseph; Dr. Tijani, Usman Moyosore; Dr. Ojiaku, Obinna Christian
rights: Copyright (c) 2026
date: 2026-04-13
publication date: 2026-04-13

MARKETING STRATEGIES AND CUSTOMER SATISFACTION IN SELECTED BANKS IN LAGOS STATE
type: item
description: This study examined the influence of brand awareness, innovation orientation, and market orientation on customer satisfaction, customer retention, and brand loyalty within the Nigerian banking sector, focusing on First Bank of Nigeria Limited and Guaranty Trust Bank Limited. A cross sectional survey research design was adopted, and data were collected from 420 bank customers using a structured questionnaire based on a five point Likert scale. Data were analysed using descriptive statistics and multiple regression analysis with IBM SPSS Version 27 to test the stated hypotheses. The findings revealed that brand awareness, innovation orientation, and market orientation jointly have a significant effect on customer satisfaction, retention, and loyalty. Innovation orientation consistently emerged as the strongest predictor across all models, indicating the critical role of continuous service improvement and digital adaptation in shaping customer outcomes. Market orientation also showed strong and significant effects, demonstrating the importance of effective market intelligence and customer responsiveness. Brand awareness had a positive but comparatively weaker influence, suggesting that visibility alone is insufficient without innovation and market driven strategies. The study concludes that customer related outcomes in Nigerian banking are primarily driven by an integrated combination of strategic marketing capabilities rather than isolated factors. It recommends that banks strengthen innovation processes, improve data driven market responsiveness, and enhance brand positioning to achieve sustained customer satisfaction and loyalty.
subject: Articles
  topic: section
subject: Brand Awareness, Innovation Orientation, Market Orientation, Customer Satisfaction, Customer Retention, Brand Loyalty
  topic: keywords
creator: Dr. Baro-Thomas, Stella Ejiro; Dr. Balogun, Mustapha Tosin, Prof. Oyeniyi, Omotayo Joseph; Prof. Idris, Adekunle Abiodun; Dr. Ojiaku, Obinna Christian; Dr. Tijani, Usman Moyosore
rights: Copyright (c) 2026
date: 2026-04-13
publication date: 2026-04-13

CORPORATE GORVERNANCE AND INVESTOR PROTECTION IN NIGERIA: ISSUES, REFORMS, AND POLICY DIRECTIONS
type: item
description: This paper examines issues and developments in corporate governance in Nigeria and highlights the need to provide guiding principles. The paper is conceptual in nature. The study revealed different forms of corporate governance models and issues associated with corporate governance. It also examined recent developments in Nigeria. Based on the findings, it was discovered that corporate governance in Nigeria faces numerous challenges, including unethical business practices, problematic ownership structures, an ineffective judicial system, and weak regulatory and enforcement mechanisms. Therefore, the study seeks to institutionalise a corporate governance code of best practices in Nigeria. It also recommends, among other things, that the government should establish an Institute of Corporate Governance for the teaching and promotion of good corporate governance. Secondly, it recommends the establishment of a separate court to try corporate governance offenders.
subject: Articles
  topic: section
subject: Corporate Governance, Investors protection, Issues, Reforms, policy directions, Nigeria
  topic: keywords
creator: ESUIKE BENJAMIN U. & IREVWI BENEDICTA UFUOMA
rights: Copyright (c) 2026
date: 2026-04-12
publication date: 2026-04-12

AN EMPIRICAL ANALYSIS OF AUDIT QUALITY AND FINANCIAL STATEMENT RELIABILITY OF LISTED DEPOSIT MONEY BANKS IN NIGERIA
type: item
description: The study examined audit quality and financial statement reliability of listed Deposit Money Banks (DMBs) in Nigeria, spanning from 2012 to 2022, using a sample of seven selected banks. A comprehensive analysis was conducted using correlation diagnostic tests and regression analysis. The regression model, supported by an ANOVA test, demonstrated overall statistical significance, indicating that the included variables collectively explain a substantial portion (R-square = 84.76%) of the variability in Return on Assets (ROA). Auditor independence and bank size were found to be statistically significant predictors, implying a positive influence on ROA. The findings revealed a strong positive correlation between ROA and auditor independence, suggesting that maintaining a high level of auditor independence may positively influence the profitability of Deposit Money Banks and the reliability of financial statements. The study recommends that, to ensure a high level of auditor independence, there should be continuous rotation of auditors at a maximum interval of three years by Deposit Money Banks. Additionally, a committee of shareholders should be established to screen and appoint auditors before presenting them to the general body of shareholders for ratification at the Annual General Meeting (AGM), rather than allowing the board of directors to appoint auditors directly.
subject: Articles
  topic: section
subject: An Empirical Analysis, Audit Quality, Financial Statement, Reliability, Deposit Money Banks, Nigeria
  topic: keywords
creator: ESUIKE BENJAMIN U. & IREVWI BENEDICTA UFUOMA
rights: Copyright (c) 2026
date: 2026-04-12
publication date: 2026-04-12

DEPLOYMENT OF SURVEILLANCE TECHNOLOGY AS A VIABLE STRATEGY FOR MONITORING AND MITIGATING CRIME IN CORRECTIONAL CENTRES IN NIGERIA: A PANACEA FOR REFORMATION
type: item
description: The Nigerian correctional system faces persistent challenges, including rising incidents of internal crime, violence, frequent jailbreaks, and inadequate rehabilitation mechanisms. These issues undermine efforts toward restorative justice, effective rehabilitation, and the social reintegration of inmates across correctional centres in the country. This paper critically examines the deployment of surveillance technology as a strategic intervention for monitoring and mitigating crime in Nigerian correctional centres. It explores the current state of correctional facilities and evaluates how tools such as closed-circuit television (CCTV), biometric access control, artificial intelligence– powered monitoring, and communication surveillance can enhance security and reduce criminal activities within prison environments. The study is anchored in the reformation theory of punishment and relies on secondary data sources. Findings reveal that the Nigerian correctional system is burdened by longstanding structural and operational challenges that hinder its ability to fulfil its core mandates of justice, rehabilitation, and social reintegration. These challenges include inadequate funding, overcrowding and congestion, security lapses, and frequent jailbreaks. Overcrowding, in particular, fosters tension, increases the likelihood of violence, and makes effective supervision nearly impossible without technological support. The absence of adequate surveillance technology significantly limits the capacity to monitor inmate behaviour, investigate violations of prison regulations by both inmates and staff, and ensure adherence to professional standards. The paper recommends a technology-driven reform agenda that integrates modern surveillance systems into correctional management, supports restorative justice, and enhances the preparation of inmates for meaningful social reintegration upon completion of their sentences.
subject: Articles
  topic: section
subject: correctional centers, deployment, Nigeria, reformation, surveillance technology
  topic: keywords
creator: Gladys Amaechi Ohazulike; Ifeoma Elizabeth Ohachenu
rights: Copyright (c) 2026
date: 2026-03-23
publication date: 2026-03-23

MANAGEMENT SKILLS REQUIRED FOR GROWTH AND SUSTAINABILITY OF BUSINESSES IN A GLOBAL ECONOMY IN ABA NORTH INDUSTRIAL AREA
type: item
description: This research work was carried out to explore the role of financial management skills in fostering business growth and contributing to the development of a sustainable global economy in the Aba North Industrial Area of Abia State. Effective financial management practices are essential for businesses operating in this region to thrive amidst dynamic market conditions and increasing global competition. The main objective was to determine the financial management skills required for the growth and sustainability of business in a global economy in Aba North Industrial Area of Abia State. Two objectives, two research questions and two hypotheses guided the study. The population of 150 which was sampled down to 71 skilled staff using purposely sampling technique was used. A structured questionnaire was used for data collection and was validated by three experts from Nnamdi Azikiwe University Awka. The reliability test was also carried out to ensure that research was consistent, accurate, and credible, which in turn supports the validity and generalizability of the findings. The researchers make use of descriptive statistics of means and standard deviation to answer research questions1 and 2 and t-test statistical tool to test the two (2) null hypotheses. The findings reveals that an orderly framework of financial management skill which entails the systematic structure categorization of a complex financial task made a great impact on the growth and sustainability of business in Aba North industrial area. Again finding also showed good financial management skill were of great importance in value creation for growth and sustainability of business in Aba North Industrial Area. Hence the researchers recommend that Aba North industrial Area should implement comprehensive financial training programs, adopt structured financial management frameworks and focus on value creation by integrating financial management skill strategies.
subject: Articles
  topic: section
subject: Financial Management Skill, Business Growth and Sustainable
  topic: keywords
creator: Okafor N. B., Iheakolam G. I., Izuakor C. & Okeke A. U.
rights: Copyright (c) 2024
date: 2024-09-20
publication date: 2024-09-20

SELF-CONCEPT AND BODY DISSATISFACTION AS PREDICTORS OF FEAR OF NEGATIVE EVALUATION AMONG UNDERGRADUATES
type: item
description: This study examined self-concept and body dissatisfaction as predictors of fear of negative evaluation among undergraduate students of a Nigerian University. A total of 243 undergraduates aged 16-27 years (M = 21.78, SD = 2.39) were conveniently selected from two departments across the faculties. Data were collected using the Brief Fear of Negative Evaluation Scale, a self-concept questionnaire, and a body dissatisfaction scale. A predictive research design was adopted and data were analyzed using multiple linear regression. The results revealed that self-concept significantly predicted fear of negative evaluation (β = −.267, p < .001), indicating that students with poorer self-concept reported higher levels of fear of negative evaluation. Body dissatisfaction showed a positive but non-significant relationship with fear of negative evaluation (β = .107, p = .085). These findings suggest that students’ perceptions of themselves play a crucial role in shaping their sensitivity to social judgment. The study recommends psychological interventions within university counseling centres aimed at improving self-concept and promoting healthy body image among students. Such interventions may reduce anxiety related to social evaluation and enhance students’ psychological well-being and academic engagement.
subject: Articles
  topic: section
subject: self-concept, body dissatisfaction, fear of negative evaluation, social anxiety, undergraduate students, Nigeria
  topic: keywords
creator: Anyaorah, G. C., PhD; Nnaemeka, I. J., PhD, Okpala, M.O. PhD, Obi U.C.
rights: Copyright (c) 2025
date: 2025-10-14
publication date: 2025-10-14

FINANCIAL STRAIN AND ALCOHOL USE AS PREDICTORS OF PSYCHOLOGICAL DISTRESS AMONG UNDERGRADUATE STUDENTS IN A NIGERIAN UNIVERSITY
type: item
description: This study examined financial strain and alcohol use as predictors of psychological distress among undergraduate students of Nnamdi Azikiwe University, Awka. A total of 126 students were recruited using a convenience sampling technique (38 males, 30.2%; 88 females, 69.8%), aged between 20 and 39 years (M = 25.10, SD = 3.26). Instruments included the Kessler Psychological Distress Scale (K10), a Financial Strain Scale, and the Alcohol Use Disorders Identification Test (AUDIT). A predictive survey design was adopted, and data were analyzed using multiple linear regression. Findings revealed that specific dimensions of financial strain educational expenses, relationship-related financial pressures and credit obligations were significant positive predictors of psychological distress (p < .05), whereas physical strain and meaning-related obligations showed negative associations. Alcohol use also significantly and positively predicted psychological distress (p < .05). The results suggest that economic pressures and alcohol consumption constitute important risk factors for students’ mental health. The study recommends institution-wide preventive and intervention strategies addressing financial vulnerability and substance use within university settings.
subject: Articles
  topic: section
subject: financial strain, alcohol use, psychological distress, mental health, undergraduate students, Nigeria
  topic: keywords
creator: Anyaorah, Godson C. ,PhD
rights: Copyright (c) 2026
date: 2026-03-13
publication date: 2026-03-13

WATER-BASED RECREATION AS A STRATEGY FOR HARNESSING INLAND WATER RESOURCES FOR SUSTAINABLE TOURISM DEVELOPMENT IN IMO STATE, NIGERIA
type: item
description: This study focused on water-based recreation as a strategy for harnessing inland water resources for tourism development in Imo State. The study employed a survey research method for collecting primary data through the administration of questionnaires. Secondary data were obtained from relevant materials such as textbooks, journal articles, seminar papers, and periodicals. According to the National Population Commission’s 1991 census results projected to 2019, the population for the study was 480,352 persons, representing the overall population of the host communities selected for the study. A sample size of 400 respondents was used. Simple descriptive statistics such as frequencies, percentages, mean, and standard deviation were used to analyze respondents’ personal data and research questions, while multiple regression analysis was employed to test the hypotheses. The decision rule was to accept the null hypothesis if the p-value was greater than 0.05; otherwise, the null hypothesis was rejected and the alternative hypothesis accepted. For the research questions, a mean value greater than or equal to 2.5 was considered acceptable on a four-point rating scale. The findings indicated a significant relationship between water-based recreation and heritage preservation in Imo State. The results also revealed that water-based recreation contributes positively to the destination image of Imo State. Furthermore, the findings demonstrated that water-based recreation is pivotal to infrastructural development in the State. The study therefore recommends that, to effectively harness inland water resources through water-based recreation, heritage preservation should be integrated into sectoral policies. Community engagement programmes should be implemented to educate local populations on the importance of heritage conservation. To enhance the destination image of Imo State, marketing strategies highlighting the unique features of the region’s inland waterways should be develop…
subject: Articles
  topic: section
subject: Water-Based Recreation, Water Resources, Tourism Development, Heritage Preservation, Destination, Infrastructural Development
  topic: keywords
creator: Ononuju, V. I, Ngoka, P. C, Okoli, C. I. C, Enemuo, O. B, Anyanwu, I.B.
rights: Copyright (c) 2026
date: 2026-03-10
publication date: 2026-03-10

CLIMATE CHANGE, FLOODING, AND POPULATION DISPLACEMENT IN NIGERIA: MIGRATION PATTERNS ACROSS STATES
type: item
description: Climate change, induced flooding has emerged as a critical driver of population displacement across Nigeria, affecting millions of people and disrupting livelihoods, food security, and socioeconomic stability. This literature review synthesizes evidence from studies published between 2013 and 2025, examining the patterns, impacts, and consequences of flood-induced displacement across Nigerian states. The 2012 flood disaster, which displaced over 2.1 million people across 30 states, serves as a pivotal reference point in the literature. Key findings reveal that displacement patterns are predominantly temporary rather than permanent, with affected poidentifiedpulations often returning to flood-prone areas due to livelihood dependencies and limited alternatives. The Niger Delta states, particularly Bayelsa, Delta, and Rivers alongside Lagos, Anambra, Kogi, and Akwa Ibom emerge as the most severely affected regions. Women and children are as disproportionately vulnerable groups, facing heightened risks from livelihood disruptions, housing insecurity, and increased caregiving responsibilities. The review highlights significant gaps in policy responses and underscores the need for comprehensive flood management strategies that address both immediate humanitarian needs and long-term adaptation requirements.
subject: Articles
  topic: section
subject: Climate change, Migration Patterns, Nigeria, Displacement
  topic: keywords
creator: Ngozi Chinenye Okeke, Queeneth Ndidiamaka Okafor, Ifeanyi Ikenna Ofonere
rights: Copyright (c) 2026
date: 2026-03-10
publication date: 2026-03-10

SOCIO-ECONOMIC DRIVERS OF ADVANCE FEE FRAUD AND ITS EFFECTS ON YOUTHS IN AWKA SOUTH LGA
type: item
description: The study examined the socioeconomic determinants and consequences of advance fee fraud among youths in Awka South Local Government Area (LGA). The rate at which youths engage in advance fee fraud has become alarming and a matter of public concern, which necessitated this study. A mixed-method research design was adopted, and Differential Association Theory was used as the theoretical framework. The sample size was 204 respondents, and multi-stage sampling techniques were employed to select participants. The instruments of data collection included a structured questionnaire and an in-depth interview guide. Quantitative data were analyzed using descriptive statistics, with results presented in simple percentages and frequency tables. The study hypotheses were tested using Chi-square (χ²) inferential statistics. Qualitative data from the in-depth interviews were analyzed using thematic analysis. The findings revealed that 84.7% of youths view advance fee fraud as a means of survival and therefore perceive nothing wrong in engaging in it. The major factors influencing youths to engage in advance fee fraud include poor family background, unemployment, inadequate parental or guardian supervision, peer pressure, greed for money, and the need to belong. These factors have resulted in economic underdevelopment, poor academic performance, individual and corporate losses, breakdown of societal organization, and the erosion of social morals and values. The study recommends that the government create more employment opportunities to absorb jobless graduates; that non-governmental organizations conduct regular sensitization programs on the dangers of advance fee fraud; and that parents encourage vocational studies and support their wards in acquiring informal skills to cope with financial pressures.
subject: Articles
  topic: section
subject: Advance fee fraud, cybercrime, internet fraud, e-mail scams, economic drivers
  topic: keywords
creator: Chikwendu, Stephen Chilaka; Eke Leona Adimchi; Anaekwe, Henry Ebuka
rights: Copyright (c) 2026
date: 2026-03-09
publication date: 2026-03-09

THE IMPACT OF GLOBALIZATION ON ENTREPRENEURSHIP AND SUSTAINABLE ECONOMIC DEVELOPMENT IN ANAMBRA STATE, NIGERIA: A HISTORICAL PERSPECTIVE, 2000-2020
type: item
description: This study undertakes a comprehensive examination of the impact of globalization on entrepreneurship and economic development in Anambra State, Nigeria, over two decades (2000–2020). By adopting a historical perspective, the research provides nuanced insights into the complex and multifaceted relationships among globalization, entrepreneurship, and economic development. The study adopts a mixed-methods approach, combining qualitative and quantitative data from both primary and secondary sources. These include interviews with entrepreneurs, policymakers, and other stakeholders, as well as statistical data obtained from government agencies and international organizations. The findings reveal that globalization has had a profound impact on entrepreneurship and economic development in Anambra State, producing both positive and negative outcomes. On the one hand, globalization has created new opportunities for entrepreneurs to access global markets, technologies, and capital, thereby driving economic growth and development. On the other hand, it has led to increased competition, cultural homogenization, and economic inequality, which have undermined the viability of local businesses and exacerbated poverty and unemployment. The study contributes to a deeper understanding of the complex dynamics among globalization, entrepreneurship, and economic development within a Nigerian state and provides valuable insights for policymakers, entrepreneurs, and other stakeholders seeking to promote sustainable economic development in the region.
subject: Articles
  topic: section
subject: Globalization, Entrepreneurship, Economic Development, Anambra State
  topic: keywords
creator: DR. JOSEPH OGUEJIOFOR OKAFOR
rights: Copyright (c) 2026
date: 2026-02-18
publication date: 2026-02-18

INFLUENCER MARKETING AND BRAND LOVE: YOUNG CONSUMERS PERCEPTION OF CONSUMER GOODS ENDORSERS
type: item
description: This study explores the impact of influencer marketing on brand love among young consumers, Anambra Nigeria, and specifically within the consumer goods sector. The study applied a survey-based design, targeting a sample size of 394 students through convenient sampling. The questionnaire, divided into sections addressing demographic information and brand engagement factors, measured three influencer marketing variables (engagement marketing, attractiveness, and relevance) and their influence on brand love. Using regression analysis, the study found that both engagement marketing and influencer relevance significantly and positively impact brand love. Students who felt engaged by personalized, interactive content from influencers were more likely to develop strong positive feelings toward phone accessory brands. Similarly, influencer relevance—measured by factors like follower count, authenticity, and platform suitability—was a crucial determinant of brand love, as consumers responded more favorably to influencers who seemed credible and aligned with the brand’s values. In contrast, influencer attractiveness, although often emphasized in marketing, showed a minimal effect on brand love in this context, suggesting that consumers value authenticity and relevance over physical appeal or celebrity status when forming emotional connections with brands. These findings offer practical insights for marketers in the phone accessory industry and beyond. They highlight the importance of selecting influencers who resonate with the target audience and prioritize authentic, engaging content that aligns with the brand’s identity. For brands aiming to build consumer loyalty and lasting brand love, strategies should focus on cultivating influencers who can authentically engage audiences rather than solely relying on influencer popularity or physical appeal. By leveraging influencers who share values with their brand and maintain genuine interactions with their followers, companies can…
subject: Articles
  topic: section
subject: Engagement marketing, Attractiveness, Relevance and Brand love
  topic: keywords
creator: Ojiaku, Obinna Christian
rights: Copyright (c) 2026
date: 2026-02-15
publication date: 2026-02-15

LOCAL LABOUR MARKET CONDITIONS AND TRANSITION TO VOCATIONAL TRAINING IN NIGERIA
type: item
description: This study examined the influence of local labour market conditions on transitions into vocational training in Nigeria, with particular attention to how labour market realities shape enrolment decisions, the role of employment opportunities and skill demand, and the barriers and facilitators affecting participation. Using a descriptive survey research design, data were collected from 220 respondents comprising vocational trainees, unemployed youths, training centre administrators, and labour officials, selected through stratified random sampling to ensure proportional representation. Data were gathered using a structured questionnaire measured on a four-point Likert scale and analysed using mean scores and standard deviations, while hypotheses were tested using Multivariate Analysis of Covariance (MANCOVA). The findings indicated that local labour market conditions were significantly associated with vocational training decisions, as respondents agreed that factors such as job availability, wage levels, and industrial growth influenced their enrolment choices (mean scores ranging from 2.98 to 3.04; SD < 1.00). Employment-related opportunities, including internships, job placement prospects, and high demand for skilled labour, were also found to be positively associated with increased uptake of vocational training programmes (mean scores ranging from 3.02 to 3.05). In contrast, barriers such as limited access to training centres, high programme costs, and cultural expectations were found to constrain participation, while facilitators including mentorship, policy support, and incentives enhanced engagement. MANCOVA results revealed statistically significant relationships between labour market conditions and enrolment decisions (F = 9.42, p < 0.001), employment opportunities and vocational training uptake (F = 8.21, p < 0.001), and labour market barriers and successful transitions into vocational training (F = 8.87, p < 0.001). The study therefore concludes that structu…
subject: Articles
  topic: section
subject: local labour market
  topic: keywords
subject: vocational training
  topic: keywords
subject: Nigeria
  topic: keywords
creator: Ukanwa Anayo Cyprian
rights: Copyright (c) 2026
date: 2026-02-12
publication date: 2026-02-12

SPATIOTEMPORAL ANALYSIS OF RURAL DEPOPULATION AND AGRICULTURAL LAND-USE DYNAMICS IN ONDO WEST LOCAL GOVERNMENT AREA, NIGERIA
type: item
description: This study employs an integrative geospatial assessment to examine the spatial and temporal implications of rural depopulation on agricultural productivity in Igunshin, Ondo West Local Government Area, Ondo State, Nigeria. Land-use and land-cover (LULC) transitions were classified and analysed using multi-temporal Landsat datasets spanning 2000–2025, with advanced remote sensing and GIS techniques applied in ENVI 5.6 and ArcGIS Pro 3.0 environments. Supervised classification using the Maximum Likelihood Algorithm, supported by accuracy assessments exceeding 85%, enabled precise delineation of agricultural land, built-up areas, vegetation, and open spaces. The results reveal a significant decline in agricultural land, which decreased from 14.76 km² (13.01%) in 2000 to 7.27 km² (6.41%) in 2025, while vegetative cover increased from 52.78% to 79.80%. Built-up areas expanded modestly up to 2010 but declined sharply thereafter, indicating the spatial manifestation of rural depopulation. These dynamics highlight an inverse relationship between population decline and agricultural productivity, lending empirical support to the migration–productivity theoretical framework. The findings further indicate that sustained outmigration, an ageing rural population, and inadequate infrastructure development contribute to agrarian contraction and ecological reversion. The study concludes that agricultural productivity will continue to decline unless strategic rural revitalisation measures—such as youth agripreneurship promotion, infrastructure investment, and integrated land-use planning—are implemented. Overall, the study contributes to the broader discourse on rural spatial transformation in Sub-Saharan Africa by demonstrating the effectiveness of geospatial analytics in explaining the demographic determinants of agricultural sustainability.
subject: Articles
  topic: section
subject: Geospatial analysis, rural depopulation, agricultural productivity, land-use dynamics, Ondo West, Nigeria
  topic: keywords
creator: OLALEYE O. M PhD; ADEYEMI B. A PhD, AGUN O. F PhD & OGUNBOYE A.A
rights: Copyright (c) 2026
date: 2026-02-10
publication date: 2026-02-10

NEGOTIATING UNITY IN DIVERSITY: POWER-SHARING AND NATION-BUILDING IN NIGERIA, 1999-2023
type: item
description: This study explores power sharing in a multi-ethnic state and its implications for nation-building, focusing on Nigeria from 1999 to 2023. The objective is to understand how mechanisms such as zoning, rotation, and the Federal Character Principle have been utilized to manage ethnic diversity and promote national unity. Using a qualitative methodology, the study draws on secondary sources, including academic literature, government reports, and media articles. A thematic approach is adopted to examine the effectiveness and challenges of these power-sharing arrangements. The findings indicate that while these mechanisms have helped mitigate ethnic tensions and ensure representation, they have also been affected by favoritism, regional imbalances, and political manipulation. Furthermore, regional agitations and insurgencies highlight the need for more inclusive and adaptable policies to achieve sustainable nation-building and national integration in Nigeria.
subject: Articles
  topic: section
subject: Power Sharing, Multi-Ethnic State, Nation-Building, Nigeria, Federal Character Principle
  topic: keywords
creator: KANU, Ugochukwu O. Ph.D; Olua, Ngozi Emea
rights: Copyright (c) 2025
date: 2025-11-23
publication date: 2025-11-23