Impact of Social Networking on Students’ Attitudes Toward Music Entrepreneurship Orientation and Professionalism in the Uyo Education Zone

Abstract

Social networking is a veritable tool for shaping younger generations' professional aspirations, attitudes, and career orientations. The availability of online sites or platforms has made it easier. Despite the growing presence of digital platforms in education and their potential to reshape career aspirations, there are limited studies on how these tools affect students' perceptions and engagement with music entrepreneurship. This study examines the influence of these platforms on students' attitudes toward music entrepreneurship orientation and professionalism in the Uyo Education Zone. Three objectives with corresponding research questions were formulated to guide the study. The survey research design was adopted for the study. The population of the study comprised 3167 students (from selected Senior Secondary 3 classes) in the Uyo Education Zone of Akwa Ibom State. 264 students were selected using a purposive sampling technique. A researcher-developed questionnaire, “Impact of Social Networking on Students’ Attitudes toward Music Entrepreneurship Orientation and Professionalism” (ISNSATMEOPQ), was used to gather data. The instrument was duly validated and subjected to a Cronbach Alpha reliability test. The Mean was used for data analysis. This data analysis revealed that social networking (i.e., internet-based social media platforms) positively impacts students’ attitudes toward music entrepreneurship orientation and professionalism. Therefore, the paper recommends that the music curriculum should include topics related to the use of social media, especially content related to music.